What Is Donor Stewardship? A Practical Framework for Schools
School development offices face a persistent challenge: first-time donors who contribute once and disappear. A parent writes a check at the annual gala, an alumnus makes a reunion gift, or a local business sponsors the fall fundraiser—and then these supporters fade into contact lists that receive annual appeals but little else. The result? Declining retention rates, shrinking donor bases, and development teams stuck on exhausting acquisition treadmills rather than building sustainable funding relationships.
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